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Case Study
Local Plumber Website Rebuild
Lighthouse Score
22 → 98
Monthly Leads
+40%
Spam Rate
Fixed
BEFORE
"Slow WordPress site (5.8s load), generic template, broken mobile layout."
AFTER
"Instant load times (0.8s), conversion-focused design, 100% mobile perfect."
Local Plumber Website Rebuild
The Challenge
Rapid Plumb had a slow, mobile-broken WordPress site that was losing leads and ranking poorly in local search. Their email was also frequently landing in customers' spam folders, causing them to miss critical quote requests.
The Solution
We performed a clean sweep of their digital presence:
- Rebuild: Replaced the legacy WordPress site with a lightning-fast Next.js architecture.
- SEO: Implemented LocalBusiness schema and optimized meta tags for their specific service area.
- IT Audit: Fixed their botched SPF/DKIM records to aggressively improve email deliverability.
The Result
- Performance: Lighthouse score jumped from 22 to 98.
- Leads: 40% increase in form submissions within the first 30 days.
- Email: Inbox placement restored based on test sends and deliverability monitoring.
"Interprogram took the tech burden off our shoulders. Our site is faster than all our competitors, and the phone hasn't stopped ringing."
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Scope Delivered
- › Complete Website Rebuild
- › Local SEO & Schema Implementation
- › Google Workspace Security Audit
- › SPF/DKIM/DMARC Setup
- › Contact Form Spam Protection
Stack + Tools
Next.jsTailwind CSSResendVercel
Results Snapshot
- +40% conversion rate
- Lighthouse score 22 to 98
- Spam rate fixed
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